7 Steps in Creating a Winning Social Media Marketing Strategy in 2018

Social Media Goals to Consider in 2018 Goal setting is a staple of all marketing and business strategies. Social media is no exception. Of course, with a range of social capabilities, it can be difficult to determine exactly what your objectives should be. For guidance, here are some common social media goals to consider: Increase […]

Bringing Facebook Ads In-House vs. Hiring an Agency: Which Costs More? 

It’s a common assumption that agencies are more expensive than hiring in-house talent to manage your marketing programs. You could do some easy napkin math, right? In dollars: And in time benefits: Noticeably absent in this 10-second (and wildly incomplete) analysis: These benefits of working with a Facebook advertising agency. If you consider what’s at stake, […]

17 Ways to Increase Your Website’s Conversion Rate

The importance of gaining trust online. Before I dive into the ways you can increase your site’s conversion rates and improve sales, let’s briefly look at online trust. Creating trust is likened to the new digital currency. Forget about Bitcoin for a moment. If you don’t have the user’s trust — in the way of content, reviews, […]

The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know

The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know The Dental Marketing ‘Return on Investment’ (ROI) Formula All Doctors Should Know BY ADAM ZILKO Want to find out if your marketing agency is working for you instead of holding you back? It’s time to figure your dental marketing ROI. If you’ve just […]


Search Engine Optimization Most, if not all, businesses, to include dental practices, are always searching for the best marketing options. You may consider engaging more on your social media platforms, offering incentives for referrals, using print marketing materials, or even TV / radio commercials. While these marketing strategies are great ways to attract new customers, it […]

15 Step Guideline To Create Your Perfect 2016 Digital Marketing Strategy

1. Get started on Instagram1 If you haven’t started an Instagram account for your business, what are you waiting for? The younger generation has flocked to this social media platform with over 200 million monthly active users (according to Expanded Ramblings). Advertisers are getting more of an opportunity to share their content through filtered photos. […]