Likes or Reading

 

I have never been an avid reader I actually hated reading, especially when we had to read the book out loud in class. One day I decided to open a book and read of topics I actually was interested in. I was pulled into reading topics about religion, history, politics, and building companies. Self education has taught me a lot more than our education system. Unfortunately Our education system is set up for us to follow and accept our environment for what it is as fact and nothing else. This great man name #earlshoaff which not many people have heard of was the inspiration for the role models I follow today such as #jimrohn & #tonyrobbins ” Be a creator of ideas. Let’s not be moons, the reflector of ideas. Let’s be suns, let’s be the creator of the light. Let’s be the creator of the ideas because we all have a capacity- that guardian of the gate as the conscious mind.” #earlshoaff

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4 Things Every Entrepreneur Needs to Know About SEO

The internet is presently one of the most reliable sources of income for lots of individuals, including businesses and organizations. It is therefore very important for them to have an online presence in our digital world.

However, even if you know how to make your own website, that is not enough. Having a website for your business does not automatically guarantee immediate turnover and financial success. There are issues such as ranking and traffic to address. It is also very important to make your website mobile responsive, because Google is not likely to send a lot of traffic to your site if it is not. And for one simple reason: more people browse on their phones than their PCs.

That is where SEO comes in. Granted, SEO is a popular acronym in the online world, and most people know something about it. But, nevertheless, there are many important facts about it that you probably don’t. I will attempt to discuss four basics here in very simple language and to describe how they affect your business.

1. On-site optimization.
While SEO (Search Engine Optimization) is a popular term, a lot of people do not know what on-site optimization means. This is the process of ensuring that your website achieves acceptance by both viewers and search engines alike.

This can be achieved by putting the right keywords, key phrases, and tags on your site’s pages. This is what helps Google determine how to rank your website. In fact, according to this business buyer’s guide to SEO, “Google needs to know the subject matter of a site in order to categorize it properly, so it looks at what’s actually on the pages to determine the topics that are covered.”

Related: How Mobile-Friendly Is Your Website? If You Don’t Know, You’re Missing Out on Sales.

2. Off-site optimization.
This refers to the process of trying to achieve a high rank for your website using external methods. This process is not done on your website the way on-site optimization is.

In this process, Google tries to make the sites it considers the “most authoritative” or “most important” to rank highest when a particular term is searched. Most times, a site’s perceived authority or importance is determined by how many other sites are linking to it.

So, having links to your site appear on large platforms and popular blogs helps your website rank higher with Google.

Related: Use App Indexing to Boost Your Google Ranking

3. White-hat SEO.
This term refers to the application of different, legal optimization techniques to drive greater traffic to a website, in order to achieve high rank on search engines. The intended traffic here is human traffic.

Some of the these techniques are back linking, keyword analysis, and link building. The objective is to increase the popularity of the site through writing good content that other sites can link to, thereby increasing your site’s rank.

4. Black-hat SEO.
This SEO technique involves the use of illegal techniques to achieve the same objective, high ranking. Those who practice black-hat SEO break Google’s rules to achieve raise their website’s rank. It is the direct opposite of white-hat SEO practices.

Some of these techniques are:

Keyword stuffing
The use of invisible text
Creating fake pages to get the desired back links
Using doorway pages
Page swapping
This method, while seeing increased use, is still illegal and is not the best way to grow your online business. Black-hat SEO can get your online platform banned from the ranks of search engine results, frequently just after you have raised your site’s visibility. It may seem to bear faster results but the disadvantages are too many.

How these techniques affect your business.
You need both on-site optimization and off-site optimization for your site to be considered for a place on the first page of Google. The absence of these techniques is a sure sign that you aren’t really looking to get noticed, and this naturally impacts on how much patronage you get from online channels.
If you use black-hat SEO technique to rank high, the result will be temporary. You may get the desired result, but Google will most likely find out and penalize you.
The white-hat SEO techniques are slower in terms of getting you well-ranked, however, the result is permanent. Google will have determined that you abide by its rules and regulations, and leave you alone.
Black-hat SEO techniques are cheaper to get, but the result is not worth it. White-hat SEO techniques, on the other hand, are more expensive to use, but promise uninterrupted, long-term financial benefit.
Online patronage is determined by your visibility. Your visibility is determined by your popularity and ranking, and your popularity by how well you use SEO.
The decision you make now may determine the success or failure of your business. It can help you to avoid the pitfalls many frequently fall into. If you employ the right techniques, have confidence that your business will receive a massive boost. The result will be more customer traffic and frequent visits to the bank, with a genuine smile upon your face.

Email Marketing Best Practices to Generate More Leads!!!

 

1. Use Incentives to Increase Open Rates: When you include an incentive in your subject line, you can increase open rates by as much as 50%. “Free shipping when you spend $25 or more” and “Receive a free iPod with demo” are examples of good, incentive-focused subject lines.

2. Stick to Fewer Than 3 Typefaces: The less clutter you have in your email, the more conversions you’ll experience. Don’t junk up your email with more than 2, or at maximum, 3 typefaces.

3. Keep the Main Message and Call-to-Action Above the Fold: If your main call-to-action falls below the fold, then as many as 70% of recipients won’t see it. Also, any call-to-action should be repeated at least 3 times throughout the email.

4. Keep Your Email 500-650 Pixels Wide: If you go wider than 650 pixels, then you’re asking users to scroll horizontally to read your entire message. That’s a no-no.

5. Put Your Logo in the Upper Left-Hand Side of the Email: Eye tracking studies have found that people instinctively look for logos in the upper left-hand side of emails. Put your logo in the upper left-hand side to ensure it gets the most visibility.

6. Write Compelling Subject Lines: A good subject line should contain no more than 30 to 50 characters. It should also create a sense of urgency, and it should give readers some indication of what to expect once they open the email.

7. Use Auto-Responders for Opt-Ins: Be prepared for your readers to forget they opted in. Set up an auto-responder that reminds people they opted in to your email database. The auto-responder should be sent out 1 day, 5 days, and 10 days after the person registers. Each auto-responder email should include additional content or bonus material to reward the reader for opting in.

8. Closely Tie Emails to Landing Pages: Your landing page should match the email in terms of headline, copy, and content. The look and feel of your landing page should also match the email. And make sure you’re utilizing tracking tools to see which emails and landing pages performed the best.

9. Conduct a 5-Second Test: Send a copy of the email to a friend or business associate. Can they quickly tell what your call-to-action is? If so, you’re golden. If not, keep working.

 

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